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~institution:"Springer Fachmedien Wiesbaden"
~person:"Gaiser, Christian W."
~person:"Heinemann, Gerrit"
~subject:"Mobile Anwendung"
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Mobile Anwendung
Electronic Commerce
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Business model
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Mobile Business
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Mobile business
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Online retailing
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Online-Handel
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Business-to-business marketing
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CRM eCommerce
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Gaiser, Christian W.
Heinemann, Gerrit
Chhen, Jessica
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ECONIS (ZBW)
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit
;
Gaiser, Christian W.
-
2015
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014010033
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