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~institution:"Springer Fachmedien Wiesbaden"
~person:"Huber, Frank"
~person:"Layer, Patrick"
~subject:"Consumer behaviour"
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
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2000
Persistent link: https://www.econbiz.de/10001431447
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Preiskomplexität von dynamischen Stromtarifen : Auswirkungen auf das Nutzerverhalten
Layer, Patrick
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2017
Persistent link: https://www.econbiz.de/10011570129
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