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~institution:"Springer Fachmedien Wiesbaden"
~person:"Huber, Frank"
~person:"Snower, Dennis J."
~subject:"Arbeitsangebot"
~subject:"Theory"
~subject:"Unternehmen"
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
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2000
Persistent link: https://www.econbiz.de/10001431447
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