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~institution:"Springer Fachmedien Wiesbaden"
~person:"Lenzen, Sandra"
~subject:"Social Web"
~subject:"Social web"
~subject:"Verbraucherverhalten"
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THE SElKATSUSHA AND THE FIGHT...
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
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2019
Persistent link: https://www.econbiz.de/10011955417
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