Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Lenzen, Sandra"
~subject:"Social Web"
~subject:"Social web"
~subject:"Werbewirkungsanalyse"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE SElKATSUSHA AND THE FIGHT...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Social web
Werbewirkungsanalyse
Advertising
1
Consumer behaviour
1
Digital platform
1
Digitale Plattform
1
Konsumentenverhalten
1
Lebenszyklus <Wirtschaft>
1
Marketing
1
Online-Werbung
1
Social Media
1
Verbraucherverhalten
1
Werbespot
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Language
All
German
1
Author
All
Lenzen, Sandra
Rommerskirchen, Jan
2
Baur, Nina
1
Burmann, Christoph
1
Cauberghe, Verolien
1
Eisend, Martin
1
Eling, Nicole
1
Fritz, Wolfgang
1
Gaiser, Christian W.
1
Heinemann, Gerrit
1
Hudders, Liselot
1
Jacob, Michael
1
Kleine-Kalmer, Barbara
1
Petz, Gerald
1
Vlad, Denisa Elena
1
Wenzel, Melanie
1
Woisetschläger, David
1
Wöß, Wolfram
1
Zimmermann, Vita
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Technische Universität Braunschweig
2
Published in...
All
Applied Marketing Science/Angewandte Marketingforschung
1
Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
