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~institution:"Springer Fachmedien Wiesbaden"
~person:"Piehler, Rico"
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Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling
Burmann, Christoph
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Halaszovich, Tilo F.
;
Schade, Michael
; …
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2021
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4., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012587237
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Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling
Burmann, Christoph
;
Halaszovich, Tilo F.
;
Schade, Michael
; …
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2018
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3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011773754
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