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~institution:"Springer Fachmedien Wiesbaden"
~person:"Schmidt, Holger J."
~subject:"Consumer behaviour"
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Springer Fachmedien Wiesbaden
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
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2015
Persistent link: https://www.econbiz.de/10011302536
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