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Markenportfoliomanagement im Lebensmitteleinzelhandel : Entwicklung eines strategischen Planungs- und Handlungsansatzes
Sundermann, Sören
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2018
Persistent link: https://www.econbiz.de/10011866602
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Werbeerfolg von 2D- und 3D-Kinowerbung : empirische Untersuchung des Nutzens der 3. Dimension
Hildebrandt, Sven
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2018
Persistent link: https://www.econbiz.de/10011796326
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