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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
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Huber, Frank
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2000
Persistent link: https://www.econbiz.de/10001431447
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Ökonomische Hemmnisse bei der Markteinführung kooperativer Fahrzeugsicherheitssysteme : potenzielle Marktversagenstatbestände und Strategien zu deren Überwindung
Bühne, Jan-André
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2019
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Nachdruck
Persistent link: https://www.econbiz.de/10011967105
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