Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Arbeitsbuch Marketing-Manageme...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Deutschland
2
Einzelhandel
2
Germany
2
Konsumentenverhalten
2
Multinationales Unternehmen
2
Retail trade
2
Transnational corporation
2
Verbraucherverhalten
2
Auslandsmarkt
1
Beschaffung
1
Beziehungsmarketing
1
Brand management
1
Handelskette
1
Imagepflege
1
Markenführung
1
Markenwert
1
Markteintrittsstrategie
1
Multichannel strategy
1
Multikanalvertrieb
1
Procurement
1
Public relations
1
Relationship marketing
1
Theorie
1
Theory
1
Wettbewerbsstrategie
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Hochschulschrift
3
Thesis
2
Lehrbuch
1
Textbook
1
Language
All
English
3
German
1
Author
All
Swoboda, Bernhard
4
Foscht, Thomas
1
Huber, Cathrin
1
Morbe, Lukas
1
Schramm-Klein, Hanna
1
Weindel, Julia Katharina
1
Institution
All
Springer Fachmedien Wiesbaden
Verlag Franz Vahlen
3
Springer-Verlag GmbH
1
Universität Trier
1
Published in...
All
Handel und internationales Marketing / Retailing and international marketing
2
Research
2
Handel und Internationales Marketing / Retailing and International Marketing
1
Lehrbuch
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2017
-
6., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011642787
Saved in:
2
The corporate reputation of multinational corporations : an analysis of consumers’ perceptions of corporate reputation and its effects across nations
Huber, Cathrin
-
2018
Persistent link: https://www.econbiz.de/10011730879
Saved in:
3
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
4
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
