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Neuroökonomik
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Gutjahr, Gert
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Springer Fachmedien Wiesbaden
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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ECONIS (ZBW)
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Neuroleadership im Changemanagement : Erfolgsfaktoren zur Stressprävention und Mitarbeitermotivation
Grunwald, Lea Alexandra
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2021
Persistent link: https://www.econbiz.de/10012416004
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
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2019
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4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012009225
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3
Grundzüge der Neuroökonomie : so entstehen Entscheidungen
Peyrolón, Pablo
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2020
Persistent link: https://www.econbiz.de/10012115143
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4
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
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2015
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3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014009920
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5
Cognitive Finance : neue Sicht auf Wirtschaft und Finanzmärkte
Rapp, Heinz- Werner
;
Rapp, Heinz-Werner
;
Cortés, Alfons
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2017
Persistent link: https://www.econbiz.de/10011701165
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6
Der Einfluss unbewusster Motive auf den Entscheidungsprozess : wie implizite Codes Managemententscheidungen steuern
Chlupsa, Christian
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2017
Persistent link: https://www.econbiz.de/10014012856
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7
Nudging in management accounting : assessment of the relevance of nudging in the corporate context
Rauscher, Susanne
;
Zielke, Annika
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2019
Persistent link: https://www.econbiz.de/10012104039
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8
Zur Rationalität von Anlageentscheidungen : Begriffsklärung und Implikationen für Kapitalmarktakteure
Pulham, Susan
;
Deeken, Michael
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2015
-
1. Aufl. 2015
Persistent link: https://www.econbiz.de/10011335056
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