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Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
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2021
Persistent link: https://www.econbiz.de/10012420330
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
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2019
Persistent link: https://www.econbiz.de/10011980068
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Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk
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2018
Persistent link: https://www.econbiz.de/10011792804
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Emotionale Markenbindung in sozialen Netzwerken : zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook
Schuster, Stephen K.
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2016
Persistent link: https://www.econbiz.de/10011418328
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Qualität der Dualen Kommunikation : Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten
Holzer, Matthias
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2016
Persistent link: https://www.econbiz.de/10011428548
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Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
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2016
Persistent link: https://www.econbiz.de/10011477787
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