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Subject
All
Deutschland
127
Marketing
124
Germany
117
Brand management
74
Markenführung
74
Markenpolitik
69
Online-Marketing
64
Beziehungsmarketing
61
Relationship marketing
60
Consumer behaviour
51
Konsumentenverhalten
51
Erfolgsfaktor
48
Internet marketing
48
Verbraucherverhalten
48
Success factor
46
Marketingmanagement
43
Digitalisierung
42
Social Web
40
Social web
40
Electronic Commerce
37
Marketing management
36
Digitization
32
Vertrieb
32
Strategisches Management
30
Physical distribution
28
Unternehmen
28
B-to-B-Marketing
27
Business-to-business marketing
27
Markenimage
27
Kundenorientierung
26
Geschäftsmodell
23
Kundenmanagement
23
Business-to-Business-Marketing
22
Online retailing
22
Online-Handel
22
Brand image
21
Business model
21
Innovationsmanagement
21
Kundenbindung
21
Kommunikation
20
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All
Undetermined
488
Free
1
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Book / Working Paper
543
Type of publication (narrower categories)
All
Hochschulschrift
162
Lehrbuch
74
Thesis
70
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
61
Textbook
61
Ratgeber
21
Konferenzschrift
20
Case study
19
Fallstudie
19
Guidebook
16
Handbook
10
Handbuch
10
Conference proceedings
8
Bibliografie enthalten
3
Bibliography included
3
Festschrift
3
Bibliografie
2
Collection of articles written by one author
1
Einführung
1
Fallstudiensammlung
1
Interview
1
Nachschlagewerk
1
Reference book
1
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1
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1
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Language
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German
511
English
41
Author
All
Kreutzer, Ralf T.
15
Burmann, Christoph
14
Bruhn, Manfred
11
Heinemann, Gerrit
11
Homburg, Christian
8
Zanger, Cornelia
8
Steiner, Paul
6
Wirtz, Bernd W.
6
Errichiello, Oliver Carlo
5
Fritz, Wolfgang
5
Schmidt, Holger J.
5
Terstiege, Meike
5
Woisetschläger, David
5
Zschiesche, Arnd
5
Baumgarth, Carsten
4
Hadwich, Karsten
4
Halaszovich, Tilo F.
4
Keller, Bernhard
4
Kilian, Karsten
4
Kirchgeorg, Manfred
4
Klein, Hans-Werner
4
Knoll, Thorsten
4
Langner, Tobias
4
Lippold, Dirk
4
Meffert, Heribert
4
Robra-Bissantz, Susanne
4
Schade, Michael
4
Schallmo, Daniel
4
Theobald, Elke
4
Brandtweiner, Roman
3
Briesemeister, Benny B.
3
Garnefeld, Ina
3
Hiemeyer, Wolf-Dieter
3
Jentschke, Mirjam
3
Klarmann, Martin
3
Kochhan, Christoph
3
Kollmann, Tobias
3
Krafft, Manfred
3
Kuß, Alfred
3
Redler, Jörn
3
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Institution
All
Springer Fachmedien Wiesbaden
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
OECD
154
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
American Marketing Association
105
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
83
Verlag Dr. Kovač
79
Office of the Chief Economist, Department of Agriculture
72
IGI Global
58
Haufe-Lexware GmbH & Co. KG
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
National Bureau of Economic Research
48
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Gesellschaft zur Erforschung des Markenwesens
36
Verlag Franz Vahlen
36
HAL
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Fördergesellschaft Marketing an der Universität Augsburg
33
Edward Elgar Publishing
32
European Society for Opinion and Marketing Research
32
Books on Demand GmbH <Norderstedt>
31
Springer-Verlag GmbH
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
De Gruyter Oldenbourg
30
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Published in...
All
Research
163
Lehrbuch
44
essentials
42
Essentials
34
Springer eBook Collection
29
BestMasters
14
Innovatives Markenmanagement
13
Markenkommunikation und Beziehungsmarketing
9
Beiträge zur empirischen Marketing- und Vertriebsforschung
8
Forschungsgruppe Konsum und Verhalten
6
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
6
Studienwissen kompakt
6
Applied Marketing Science / Angewandte Marketingforschung
5
Interaktives Marketing
5
Quick Guide
5
Edition Sales Excellence
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Forum Marketing
4
Kundenmanagement & Electronic Commerce
4
Springer eBooks / Business and Economics
4
FOM-Edition
3
Fokus Dienstleistungsmarketing
3
Handel und Internationales Marketing / Retailing and International Marketing
3
Kunst- und Kulturmanagement
3
MOREMEDIA
3
Marktorientiertes Management
3
Medienmanagement und E-Business
3
Neue Perspektiven der marktorientierten Unternehmensführung
3
Advances in advertising research
2
Applied marketing science/Angewandte Marketingforschung
2
AutoUni-Schriftenreihe
2
Forum Dienstleistungsmanagement
2
Gabler theses
2
Glücksspielforschung
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
WiWi klipp & klar
2
#RideTheMobileTsunami
1
AKAD University Edition
1
Applied Marketing Science/Angewandte Marketingforschung
1
Applied marketing science / Angewandte Marketingforschung
1
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Source
All
ECONIS (ZBW)
543
Showing
1
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543
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1
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
2
Künstliche Intelligenz - die Zukunft des
Marketing
: ein praktischer Leitfaden für
Marketing
-Manager
Bünte, Claudia
-
2018
Persistent link: https://www.econbiz.de/10011893526
Saved in:
3
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
4
Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
Saved in:
5
Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive : Analyse des Trade-offs zwischen Datenverwendung und Datenschutz
Eling, Nicole
-
2018
Persistent link: https://www.econbiz.de/10011730861
Saved in:
6
Marketing
und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
Hannig, Uwe
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011570420
Saved in:
7
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
8
Impacts of customer relationship management on development of corporations
Moser, Martin A.
-
2021
Persistent link: https://www.econbiz.de/10012630779
Saved in:
9
Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
Saved in:
10
Emotionale Ansteckung in technologiebasierten Serviceinteraktionen : die Wirkung von Smileys auf die Emotionen der Kunden
Lohmann, Katja
-
2019
Persistent link: https://www.econbiz.de/10012053499
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