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~institution:"Springer Gabler <Firma>"
~person:"Backhaus, Klaus"
~person:"Kleinaltenkamp, Michael"
~person:"Wilson, William W."
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Backhaus, Klaus
Kleinaltenkamp, Michael
Wilson, William W.
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Springer Gabler <Firma>
Department of Agribusiness and Applied Economics, North Dakota State University
56
German American Conference on Industrial Marketing <1984, Mainz>
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Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
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2020
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8., überarbeitete Auflage
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