//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Gabler <Firma>"
~person:"Burmann, Christoph"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Markenführung"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Deutschland <DDR>
Markenführung
Polen
United States
Verbraucherverhalten
Advertising effects
1
Automotive industry
1
Brand management
1
Computerspiel
1
Daimler AG
1
Deutschland
1
Germany
1
Kfz-Industrie
1
Product Placement
1
Product placement
1
Video game
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
1
Fallstudie
1
Hochschulschrift
1
Language
All
German
1
Author
All
Burmann, Christoph
Bauer, Matthias Johannes
1
Esch, Franz-Rudolf
1
Javor, Andrija
1
Jensen, Stefanie
1
Jentschke, Mirjam
1
Jestaedt, Dirk
1
Kernstock, Joachim
1
Kindermann, Harald
1
Kleinjohann, Michael
1
Langner, Tobias
1
Ohlwein, Martin
1
Redler, Jörn
1
Riedmann-Streitz, Christine
1
Theobald, Elke
1
Tomczak, Torsten
1
Wegener, Katrin M.
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
Springer Fachmedien Wiesbaden
12
Published in...
All
Innovatives Markenmanagement
1
Research
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->