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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L.; … - 2017
Persistent link: https://www.econbiz.de/10014013052
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Negative Emotionen: Neue Konzeptionen, empirische Studien und Implikationen für das Marketing
Papen, Marie-Christin - 2017
Persistent link: https://www.econbiz.de/10012006323
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
Meißner, Klaus (contributor); Engelien, Martin (ed.) - 2010
Persistent link: https://www.econbiz.de/10008859969
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Social media management : technologies and strategies for creating business value
Looy, Amy van - 2016
Persistent link: https://www.econbiz.de/10011344736
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Ge...
Meißner, Klaus (ed.); Engelien, Martin (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10009517917
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Enhancing automation and interoperability in enterprise crowdsourcing environments
Hetmank, Lars - 2016
Persistent link: https://www.econbiz.de/10011587160
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Virtuelle Organisation und Neue Medien 2006 : Workshop GeNeMe 2006 Gemeinschaften in Neuen Medien ; TU Dresden, 28./29.09.2006
Meißner, Klaus (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003406487