Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It...

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...

Foreword by Howard Moskowitz -- Preface -- Contents -- About the Authors -- About Howard Moskowitz -- Introduction -- 1 Introduction to Basic Concepts of Mind Genomics -- Abstract -- 1.1 Phases of Mind Genomics -- 1.1.1 Phase #1: Building of the MicroScience (Stage #1) -- 1.1.2 Phase #1: Polling...