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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
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2016
Persistent link: https://www.econbiz.de/10014011166
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Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
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2016
Persistent link: https://www.econbiz.de/10011384197
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3
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
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2016
Persistent link: https://www.econbiz.de/10011484549
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4
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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