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Verbraucherverhalten
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Consumer behaviour
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Dwivedi, Yogesh Kumar
3
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Glass, Victor
2
Milutinović, Veljko
2
Parcu, Pier Luigi
2
Salom, Jakob
2
Shareef, Mahmud Akhter
2
Slade, Emma L.
2
Aguilar-Illescas, Rocio
1
Anaya-Sánchez, Rafael
1
Barrutia, Jon
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1
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1
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1
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1
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1
Gómez Uranga, Mikel
1
Ismagilova, Elvira
1
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Kozak, Nazmi
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Kucuk, S. Umit
1
Kumar, Vinod
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Wals, Philippe de
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1
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1
Zokaityte, Asta
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Springer International Publishing
National Bureau of Economic Research
821
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IGI Global
193
OECD
178
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
94
American Marketing Association
61
Organisation for Economic Co-operation and Development
57
Verlag Dr. Kovač
54
Edward Elgar Publishing
52
Books on Demand GmbH <Norderstedt>
42
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37
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36
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1
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International studies in entrepreneurship
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ECONIS (ZBW)
20
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1
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
2
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
4
AI in marketing,
sales
and service : how marketers without a data science degree can use AI, Big Data and bots
Gentsch, Peter
-
2019
Persistent link: https://www.econbiz.de/10011920790
Saved in:
5
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
6
The contribution of the postal and delivery sector : between e-commerce and e-substitution
Parcu, Pier Luigi
(
ed.
);
Brennan, Timothy John
(
ed.
); …
-
Conference on Postal and Delivery Economics <25., 2017, …
-
2018
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011786464
Saved in:
7
Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko
;
Salom, Jakob
-
2016
information into actionable steps that will increase the products
sales
, or increase the number of interested students for a new …
Persistent link: https://www.econbiz.de/10012398177
Saved in:
8
Financial literacy education : edu-regulating our saving and spending habits
Zokaityte, Asta
-
2017
Persistent link: https://www.econbiz.de/10011921206
Saved in:
9
Taxing soda for public health : a Canadian perspective
Le Bodo, Yann
;
Paquette, Marie-Claude
;
Wals, Philippe de
-
2016
-
1st ed. 2016
Persistent link: https://www.econbiz.de/10011504268
Saved in:
10
Tourist behavior : an experiential perspective
Kozak, Metin
(
ed.
);
Kozak, Nazmi
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011823134
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