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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
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2017
Persistent link: https://www.econbiz.de/10014013052
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
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Dwivedi, Yogesh Kumar
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Kumar, Vinod
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2016
Persistent link: https://www.econbiz.de/10011484549
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar
(
ed.
);
Rana, Nripendra P.
(
ed.
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2018
Persistent link: https://www.econbiz.de/10011780130
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