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What can a service logic offer marketing theory
Grönroos, Christian (contributor) - 2005
Persistent link: https://www.econbiz.de/10002688825
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Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301182
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Strategic management and marketing in the service sector
Grönroos, Christian - 1982
Persistent link: https://www.econbiz.de/10002314508