chapter 1 Traditional Sales versus Lean Selling ������������������������������������������1 Art of Sales -- chapter 2 What Is Value? Lean Selling...

chapter 1 Ten Years Later -- chapter 2 Setting the Challenge -- chapter 3 Rethinking the Factory’s Layout and Production Philosophy -- chapter 4 Getting the Employees Involved -- chapter 5 New Layout and Training -- chapter 6 Reviewing the Salary, Structure, and Bonus System -- chapter 7...

chapter 2 Visual Strategy -- chapter 3 Opportunity Identification -- chapter 4 Idea Generation -- chapter 5 Delivering Profitable Innovation to Targeted Customers -- chapter 6 Barriers to Imitation -- chapter 7 Applications of Graphical Strategy Tools -- chapter 8 Ranking Offerings -- chapter 9...