part I I Purpose and Process -- chapter 1 Database Marketing and Data Mining -- chapter 2 A Process Model for Data Mining—CRISP-DM -- part II II Predictive Modeling Tools -- chapter 3 Basic Tools for Understanding Data -- chapter 4 Multiple Linear Regression -- chapter 5 Logistic Regression --...

chapter 1 Introduction -- chapter 2 Management and organizations -- chapter 3 Introduction to information systems -- chapter 4 Applied information technology -- chapter 5 E- commerce 1 -- chapter 6 Quantitative methods -- chapter 7 Accounting and finance -- chapter 8 Database management --...