In this paper, we raise the issue of the appropriate unit of analysis for e-commerce studies.Once it is acknowledged that the unit of analysis in e-commerce studies should comprisemore than one firm, the question is, which organizations should be included, i.e. how tobound the unit? We discuss...

This paper proposes that the lack of a theoretical framework able to address policyissues on the firm as well as the industry level in an integrated manner contributes toa failure of developing effective e-commerce policies. Specifically, theoreticalapproaches fall into the two broad categories...