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~institution:"Technische Universität <Chemnitz> / Professur für Marketing und Handelsbetriebslehre"
~subject:"Marketing"
~type:"article"
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Technische Universität <Chemnitz> / Professur für Marketing und Handelsbetriebslehre
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
74
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13
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Symposion Marketing in Stagnierenden Märkten <1983, Wien>
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Technische Universität Chemnitz - Professur für Marketing - Publikationen
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erschienen in: Tscheulin, D./Helmig, B. (Hrsg.), BranchenspezifischeBesonderheiten des Marketing, Stuttgart 2001, S. 833-853
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USB Cologne (business full texts)
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Eventmarketing
Zanger, C.
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Technische Universität <Chemnitz> / Professur für …
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2001
Marketing
von Unternehmen erfolgreich alsInstrument zur Realisierung ihrer kommunikationspolitischen Ziele genutzt.... …
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