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~institution:"Technische Universität Braunschweig"
~isPartOf:"International journal of forecasting"
~isPartOf:"Research"
~subject:"Football"
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
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2019
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