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Is there an exclusionary effect of retroactive price reduction schemes?
Bruttel, Lisa - Thurgauer Wirtschaftsinstitut an der Universität Konstanz - 2013
This paper presents an experiment on the loyalty enhancing effect potentially created by retroactive price reduction …
Persistent link: https://www.econbiz.de/10010681061
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The Effects of Non-binding Retail-price Recommendations on Consumer and Retailer Behavior
Bruttel, Lisa - Thurgauer Wirtschaftsinstitut an der Universität Konstanz - 2014
This paper presents results from an experiment on the effects of retail-price recommendations (RPRs) on consumer and …
Persistent link: https://www.econbiz.de/10010777752