Nooteboom, B. - Tilburg University, Center for Economic Research - 2005
Trust is full of puzzle and paradox.Trust is both rational and emotional. Trust can go beyond calculative self …-interest, but has its limits.People may want to trust, while they may also feel threatened by it.If trust is not in place prior to a … better understanding of the puzzles and processes of trust, this chapter applies the perspective of 'embodied cognition', and …