Nooteboom, B. - Tilburg University, Center for Economic Research - 2005
better understanding of the puzzles and processes of trust, this chapter applies the perspective of 'embodied cognition', and …Trust is full of puzzle and paradox.Trust is both rational and emotional. Trust can go beyond calculative self …-interest, but has its limits.People may want to trust, while they may also feel threatened by it.If trust is not in place prior to a …