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with high task motivation filter brand information less and pictorial information more. Consumers under time pressure … than non-chosen brands, independent of time pressure and task motivation conditions. Implications for the theory of …
Persistent link: https://www.econbiz.de/10011091174
The citation network of the International Journal of Research in Marketing (IJRM) is examined from 1981 to 1995. We propose a model that contains log-linear and logmultiplicative terms to estimate simultaneously the importance, cohesion, and structural equivalence of journals in the network...
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An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural...
Persistent link: https://www.econbiz.de/10011092443
The financial services sector has internationalized over the last few decades.Important differences and similarities in financial behavior can be anticipated between both consumers within a particular country and those living in different countries.For companies in this market, the appropriate...
Persistent link: https://www.econbiz.de/10011092724
Abstract: Economics seems largely based on the assumption that monetary incentives improve performance. By contrast, a large literature in psychology, including a rich tradition of experimental work, claims just the opposite. In this paper we present and discuss a set of experiments designed to...
Persistent link: https://www.econbiz.de/10011092590
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