Delfgaauw, Josse; Dur, Robert; Sol, Joeri; Verbeke, Willem - Tinbergen Institute - 2009
We ran a field experiment in a Dutch retail chain consisting of 128 stores. In a random sample of these stores, we introduced short-term sales competitions among subsets of stores. We find that sales competitions have a large effect on sales growth, but only in stores where the store's manager...