This paper presents evidence about the impact on school enrollment of a program in Ecuador that gives cash transfers to the 40 percent poorest families. The evaluation design consists of a randomized experiment for families around the first quintile of the poverty index and of a regression...

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising allows consumers both to buy different varieties and to...

The emergence of the housewife in the Netherlands over the period 1812-1922 was strongly influenced by the social norm that women should withdraw from the labour market on the eve of marriage. Adherence to this norm is most clearly reflected in the emergence of the housewife among the lower...