Linde, Jona; Sonnemans, Joep - Tinbergen Instituut - 2009
/">'Journal of Risk and Uncertainty'</A>, 44(1), 45-72.<P>This study attempts to combine two traditional fields in microeconomics …: individual decision making under risk and decision making in an interpersonal context. The influence of social comparison on … decision makers are more risk-averse in the loss context than in the gain context, with the behavior in the neutral context in …