Purpose:The aim of this paper is to highlight the importance of focusing on customer loyalty on exaple of Polish sport … organisations which neglect this area in their marketing strategies. For members of sport organisations who provide a balanced … healthy lifestyle or fans and supporters who are a part of a TV or stadium audience sport means strong emotions, love for the …

The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and … how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style …, nowadays, in which an important part the sport plays. An increase in popularity of recreation influences lives of many people …

Organisations within sport industry are playing an important role in society nowadays. They influence fans attitudes … sport organisations. During quantitative research fans of sport organisations were sampled (N=120), with results suggesting … that CSR is seen as an evidence of a sport club being a responsible member of a community focused not only on sport results …