verify the thesis put forward by the author that the use of this type of branding and an appropriate marketing strategy can … strategy can be an excellent form of promoting a given country and culture. Both brands (however Kenzo in lesser degree, what … is a possibility of creating the fashion brand and its identity through the consequent marketing strategy, by using the …

organization and a management philosophy for generating tangible results, not only for the company itself, but also its … the business strategy and operations a Polish gas sector company. Structure/methodology/approach: The text will detail how … the Company managed from the sustainable development perspective and the tangible effects of this management philosophy in …

This case study creates an economically and technically competitive operating management system to improve the … of increasing the economic value of the studied company by implementing a process management approach to its challenging … improvement in business process management and increase customer closeness and perceived quality. A qualitative research method …

effects of integration depend rather on the target strategy, structure and culture than on strategic fit. We give empirical … evidence from 101 transactions with acquirers from the German speaking part of Europe that if an integration strategy is … beneficial or detrimental depends on the strategic exploration and exploitation strategy of targets. While human integration is …

of Management at one Serbian University. The questionnaire was designed based upon the SERVPERF survey. Terminology … dimension Responsiveness. The management students perceived that the most important dimensions were Assurance and Reliability … higher education in Serbia. The main areas for quality improvement for course management teams are suggested. …

within firms. Therefore a new system of indicators, as for example VBM (Value Based Management) which better reflects … strategy as well as on the question of how investors (owners) estimate an individual firm as their potential investment. …

In the wake of organizational difficulties and economic losses in an Israeli kibbutz factory, the management hired …