Purpose: Productisation seems to be a managerial practice as the term is commonly used by practitioners. Industrial managers often comprehend productisation as combining and translating product, or service elements into a whole, that can be offered to customers. Dictionary defines productisation...

Purpose: Customers are typically considered the most important external stakeholders for companies. This study explores how customers are defined by product management and development managers in market-driven development. In addition, customer representation during development is studied....

Purpose: The main objective of this study is to clarify the current challenges relating to Product Portfolio Management (PPM). Also, any preconditions for active PPM in terms of concepts, processes, tools, KPIs and governance models are analyzed. Design/methodology/approach: Current state...