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Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image

Lin, Chinho; Wu, Yi-Shuang; Chen, Jeng-Chung Victor - ToKnowPress

Purpose: As an Internet-based version of word of mouth, electronic word-of-mouth (eWOM), the new information presented from the perspective of consumers who have purchased and used the product, have become a major informational source for consumers. The purpose of this paper aims to investigate...

Persistent link: https://www.econbiz.de/10010737554

Surname as a Luxury Brand: Brand Value Perspective

Mroz-Gorgon, Barbara - ToKnowPress

Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The author’s views are based on the analysis of the examples excerpted from fashion market. Apart from the benefits in the form of a known brand “name” and no necessity to...

Persistent link: https://www.econbiz.de/10010713880

Marketing Aspects of Using Social Media by Fashion Brands in Poland

Mróz-Gorgon, Barbara - ToKnowPress

The fashion industry has always been an important part of social life in Poland, even in the times of the communist regime. Last year, the fashion industry recorded the highest increase in sales. The potential of this great market along with its tremendous competition are thus significantly...

Persistent link: https://www.econbiz.de/10011171711

Measuring and Developing Customer Satisfaction with the Balanced Critical Factor Index Method

Kuronen, Mika; Takala, Josu - ToKnowPress

This short analysis presents perspective and a holistic method for approaching and measuring customer satisfaction. The Balanced Critical Factor Index (BCFI) method is a measurement tool to indicate which attribute of a business process is critical and which is not, based on the experience and...

Persistent link: https://www.econbiz.de/10010737516

Is Habit Influenced Construct for Online Repurchase Intention?

Lin, Chinho; Lekhawipat, Watcharee - ToKnowPress

Purpose: Habit is treated as a construct of marginal focus on attitude, and in particular on the expectancy-value perspective, as antecedents of behavior. In online business context, repeat purchase behavior of customers is critical for the prosperity and survival of online stores; the habitual...

Persistent link: https://www.econbiz.de/10010713898

Service Quality of Mobile Banking Systems

Lin, Ching-Yi; Shih, Steve Kuang-Hsun - ToKnowPress

This study aimed to promote the use of mobile transaction services and summarize 13 service items affecting mobile banking transactions, functional programs, and accessibility programs. Furthermore, this study designed questionnaire using ANP (the Analytic Network Process). Three experts from...

Persistent link: https://www.econbiz.de/10010684293

Tourist Innovation as the Key to Modernization of Society

Kaleychev, Svetoslav - ToKnowPress

the role and impact of innovation applied in the field of tourism and the importance which they have about modernization … of contemporary society. Undoubtedly, tourism is extremely dynamic and popular sector, encompassing a growing number of … products and services provided. And here's the challenge - to establish the role of innovation inherent in luxury tourism in …

Persistent link: https://www.econbiz.de/10010684235

To Develope Taiwan Tourism Development Strategies Based on the Travel Experience in Thailand

Tzong-Ru (Jiun-Shen) Lee; Tung, Hui-Chu; Hsieh, Cheng-Chun - ToKnowPress

The purpose of this research is to propose tourism development strategies in Taiwan based on author’s travel experience … the following reasons: first, Thailand’s government put lots of effort in tourism. Second, People in Thailand are nice and … attracts people to visit. Later on, we propose several tourism development strategies for Taiwan. …

Persistent link: https://www.econbiz.de/10010713891

Contemporary Trade Shows as a Place of Knowledge Sharing about Tourism Products

Gebarowski, Marcin; Wiazewicz, Joanna - ToKnowPress

what extend trade shows are the place of knowledge sharing about tourism products and tourism industry for them. In order … features of the tourism product as the object of booth presentation. The authors presented the results of a study that was … event of the tourism industry in Central and Eastern Europe. The findings presented in this paper are based on answers given …

Persistent link: https://www.econbiz.de/10011171683

Destination Branding through the Perception of the Tourist: Case from Croatia

Meza, Peter; Seric, Neven - ToKnowPress

of destinations or places struggle to make them visible in the global tourism market. Lack of understanding of the power … of brand could be one the reasons for failure. In tourism, consumers often don’t buy individual products but images …

Persistent link: https://www.econbiz.de/10011165920