and engage in rituals that develop and strengthen connectivity to their ideologies and the brand, too (Head et al., 2012 …. 91). Strong brand and the good reputation have become an important beneficial attribute of an organisation nowadays … customers for whom brand and organisational image are factors strenghtening loyalty that also play important part of their lives …

social. Dialogue between consumers and the brand is presented in the paper on the case of a leading brand in the category of … building a relationship with the brand. The main thesis of present case was an effectiveness of communication and strategy done … through social networking media could increase brand relationship with young people. It is necessary to study the …

Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The … of a known brand “name” and no necessity to involve great expenditure on promoting the name, the use of a form of a … famous artists’ surname as a brand can bring the brand managing companies some problems. In case of luxury brands, managers …

Process management concepts have been present within the modern organizational development since its early days. Since … business results. This paper discusses the field of process management from three angles: the evolution through time, the … complexity and the impact of the process management in last two decades as well as the indication for the future development. It …

further empirical studies in the area of company finance management, especially capital management. …

company valuations. The fundamental value of equity capital of a company is important for both management and external …

. The main ideas behind this research are related to: (1) management of virtual project teams for e-Learning communities; (2 …