Purpose:The aim of this paper is to highlight the importance of focusing on customer loyalty on exaple of Polish sport … organisations which neglect this area in their marketing strategies. For members of sport organisations who provide a balanced … healthy lifestyle or fans and supporters who are a part of a TV or stadium audience sport means strong emotions, love for the …

Organisations within sport industry are playing an important role in society nowadays. They influence fans attitudes … on the market but mostly to improve image of the organisation through community involvement and building relationships … sport organisations. During quantitative research fans of sport organisations were sampled (N=120), with results suggesting …

The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and … how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style …, nowadays, in which an important part the sport plays. An increase in popularity of recreation influences lives of many people …

the role and impact of innovation applied in the field of tourism and the importance which they have about modernization … of contemporary society. Undoubtedly, tourism is extremely dynamic and popular sector, encompassing a growing number of … products and services provided. And here's the challenge - to establish the role of innovation inherent in luxury tourism in …

The purpose of this research is to propose tourism development strategies in Taiwan based on author’s travel experience … the following reasons: first, Thailand’s government put lots of effort in tourism. Second, People in Thailand are nice and … attracts people to visit. Later on, we propose several tourism development strategies for Taiwan. …

event of the tourism industry in Central and Eastern Europe. The findings presented in this paper are based on answers given … what extend trade shows are the place of knowledge sharing about tourism products and tourism industry for them. In order … features of the tourism product as the object of booth presentation. The authors presented the results of a study that was …

of destinations or places struggle to make them visible in the global tourism market. Lack of understanding of the power … of brand could be one the reasons for failure. In tourism, consumers often don’t buy individual products but images …

In Hungary to motivate the domestic tourism the employers can give part of the payments in special vouchers to their … increase tourism. For the analyses standardized questionnaire was used which was asked by people living in the selected region … average, deviation, variance and frequency. Results showed that domestic tourism is preferred due to lower expenses. The …

Nowadays tourism and quality of life have an important role, more research is being done on these topics. Tourism is a …'s tourism: it is the second most visited tourist region. Many researches were made in this area e.g. the Hungarian Tourism Plc … satisfaction of the Hungarians and foreign tourists. My PhD dissertation is about the relationship between tourism and quality of …