Organisations within sport industry are playing an important role in society nowadays. They influence fans attitudes … sport organisations. During quantitative research fans of sport organisations were sampled (N=120), with results suggesting … that CSR is seen as an evidence of a sport club being a responsible member of a community focused not only on sport results …

Purpose:The aim of this paper is to highlight the importance of focusing on customer loyalty on exaple of Polish sport … organisations which neglect this area in their marketing strategies. For members of sport organisations who provide a balanced … healthy lifestyle or fans and supporters who are a part of a TV or stadium audience sport means strong emotions, love for the …

The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and … how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style …, nowadays, in which an important part the sport plays. An increase in popularity of recreation influences lives of many people …

is to identify the role of education and culture in the development of youth entrepreneurship in European Union, as well …

economical factors, but are also affected by cultural norms and standards. As both entrepreneurship and culture are complex areas … of research identifying relations between culture and entrepreneurial aspirations or activities is not an easy task. The … CVSCALE that is used for measuring culture on individual level. Six dimensions of culture building Hofstede model are …