Purpose: Purpose of this paper is to explore consumers’ behavior connected with product reuse, particularly to assess what product categories are reused more frequently and why. Also paper deals with consumer motivations, knowledge and inspirations to reuse. Product reuse is operationally...

Originally stemming from the necessity of establishing a “better” governmental system in development countries, the term Good Governance refers in general on how public institutions conduct public affairs and manage public resources including the process of decision-making and...

Social networks are increasingly exploited for marketing purposes. The innovativeness and specifics of this communication tool have opened up excellent opportunities for trade brands to have exposure to a wide group of consumers. These potentials were swiftly discerned by marketers so that the...

In this paper we analyse the possible effects of social media on both, individuals and the society as a whole. First we illustrate the current situation of social media in terms of facts and figures before we deepen selected aspects of new forms of virtual interaction. With a specific focus on...

The fashion industry has always been an important part of social life in Poland, even in the times of the communist regime. Last year, the fashion industry recorded the highest increase in sales. The potential of this great market along with its tremendous competition are thus significantly...