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~institution:"UVK Verlagsgesellschaft mbH"
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Dialog Marketing Competence Center <Kassel>
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Markenmanagement
Hünerberg, Reinhard
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2016
Persistent link: https://www.econbiz.de/10011437775
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Markenmanagement
Hünerberg, Reinhard
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2017
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2., überarbeitete und erweiterte Auflage
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