After the two studies of 1998 and 2003, the latest “EAA-LR” research, undertaken in 2010 and based on the results of 2009, is permeated by a context of recession, both economic and agricultural, and even more apparent than during the 2003 study, having particularly affected the wine growing...

It was the title chosen in January 2004 for the 12 pages of the "Agreste" restitution of the primary results obtained through this second investigation, to the partners and interviewed firms, which was intended to question the evolutions of the regional agro-food sphere over 5 years (1998-2003)....

A lot of sustainable food labels are now available. They may be complementary or add to the increasing competition of product information in consumers' minds. This paper investigates (1) two focus groups consumers' perceptions about sustainable labels versus other labels, such as origin or...

This paper examines how SME managers in the agro-food sector include sustainable development into their marketing strategy. We focus on the link between sustainable development and performance, the impact of environmental factors on their practices and the limits that they perceive when trying...

One frequent objective of market research, and particularly in cross cultural contexts, consists in comparing those attributes that determine the choice of different sub groups of consumers. Practitioners may resort to different types of importance scales, or use ranking methods, or even pair...

This study aims to approach consumers’ behaviours towards the paradoxes of sustainable food. A qualitative research was carried out with non engaged individuals in France and Italy and, in a second step, with consumers who have already engaged in the local purchase network. Results show...

This research builds a conceptual framework to analyze the links between promotions and food waste, based on the results of a qualitative study on 20 French consumers. More precisely, we study how promotions may increase food waste, but also how this wastage may change consumer’s perception of...

This study aims at analyzing the role of wastage as a possible consequence of promotional offers and as a cause of skepticism towards these offers. After having presented a literature review of the effect of promotions on purchase, consumption, and non-consumption of food products by the...