Our work aims to report wine cellars circuit specificities, in the highly concentrated wine distribution context in France. To do this, we conducted three separate investigations to identify the various issues and different perceptions of stakeholders related to this activity (customers, wine...

This survey studies the way in which French consumers perceive fruits and vegetables, be they local, domestic or imported, resulting from conventional field or greenhouse agricultural methods, in terms of a health and hedonic, then a sustainability, point of view. The method employed, focus...

This article focuses on consumers' perception of design applied to food products. Two products conceived by both designers and artisans have been studied. The results show that design can generate a virtual distance between the product and consumers. Authors then suggest solutions to facilitate...

Previous research has extensively studied the gap between environmental or social concern, and behaviour. However, measuring environmental or social dimension valuation remains challenging. This paper therefore fills this gap by measuring fair trade and organic labels valuation, using an...

Despite numerous studies reporting on sustainable consumption or organic consumer profiles, there is a gap in thorough understanding of organic consumers in different places, since most of studies only investigate organic consumption in most developed countries. The goal of this paper is thus to...

The literature in marketing indicates that the country (or region) of origin may be an attribute of a product. However practically its use as a competitive advantage is less than efficient, due to insufficient definition of the images associated to these regions. This paper explores some the...

Previous research has extensively studied environmental implications of conventional and globalized food supply chain. Local food supply chains are supposed to reduce the environmental impacts of "food miles", the distance that foodstuff travels between the production location and the...

The experiential marketing is born in 1982, with M.B. Holbrook and E. Hirschmann works. They demonstrated that in products and services choices, the playful and hedonic parts of the consumption experience are more important than the useful part. Then Holbrook developed this topic about the...