Considered as relevant levers for developing countries and territories, terroir products have focused the attention of many actors, researchers and policy for over 30 years. Indeed, if the products GI protection approaches have been successful in the EU countries, and particularly in France,...

After the two studies of 1998 and 2003, the latest “EAA-LR” research, undertaken in 2010 and based on the results of 2009, is permeated by a context of recession, both economic and agricultural, and even more apparent than during the 2003 study, having particularly affected the wine growing...

This paper examines how SME managers in the agro-food sector include sustainable development into their marketing strategy. We focus on the link between sustainable development and performance, the impact of environmental factors on their practices and the limits that they perceive when trying...

This study aims at analyzing the role of wastage as a possible consequence of promotional offers and as a cause of skepticism towards these offers. After having presented a literature review of the effect of promotions on purchase, consumption, and non-consumption of food products by the...

Our work aims to report wine cellars circuit specificities, in the highly concentrated wine distribution context in France. To do this, we conducted three separate investigations to identify the various issues and different perceptions of stakeholders related to this activity (customers, wine...

The experiential marketing is born in 1982, with M.B. Holbrook and E. Hirschmann works. They demonstrated that in products and services choices, the playful and hedonic parts of the consumption experience are more important than the useful part. Then Holbrook developed this topic about the...

This study aims to approach consumers’ behaviours towards the paradoxes of sustainable food. A qualitative research was carried out with non engaged individuals in France and Italy and, in a second step, with consumers who have already engaged in the local purchase network. Results show...

This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face to-face interviews and three hundreds questionnaires highlight a number of daily practices combining sustainability-oriented and individualistic motivations. Three spheres of...

A lot of sustainable food labels are now available. They may be complementary or add to the increasing competition of product information in consumers' minds. This paper investigates (1) two focus groups consumers' perceptions about sustainable labels versus other labels, such as origin or...