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La non confirmation des attentes comme mesure de la force d'une marque. Une approche expérimentale sur le jus d'orange

Fornerino, M.; D'Hauteville, F.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006

Disconfirmation is the mismatch between expected and blind evaluation of a product (Anderson, 1973). Assimilation occurs when the final evaluation of the product changes in the direction of the expectation, whereas contrast occurs when this change is opposite to the expectation. We experiment on...

Persistent link: https://www.econbiz.de/10004992657

Disconfirmation of Taste as a Measure of Region of Origin Equity. An Experimental Study on Five French Regions

D'Hauteville.; Fornerino, M.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006

Disconfirmation of expectations is the mismatch between the expected and blind evaluation of a product (Anderson, 1973). From the consumer's point of view, the hedonic evaluation of a product under full information (intrinsic and extrinsic) is considered as a measure of perceived quality....

Persistent link: https://www.econbiz.de/10004992660

Les dimensions perçues de l'image de la région d'origine. Cas de l'huile d'olive

Dekhili, S.; D'Hauteville, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2006

This paper explores those dimensions of the image of a "country" and "region" of origin influencing consumers preferences. In order to take in account cultural differences, we conducted interviews with consumers and experts from two countries, France and Tunisia. Our results suggest that the...

Persistent link: https://www.econbiz.de/10004992673

Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010

Domergue, M.; Couderc, J.P.; Rivière-Giordano, G.; … - Unité Mixte de Recherche Marchés, Organisations, … - 2012

study, having particularly affected the wine growing sector. Despite this context the turnover for the food processing … for traditional sectors, the main “levers for local agriculture”, such as the “wine” sector and the “fruits and vegetables … exporting sectors being “wine”, “cereal derived products” and “fruits and vegetables”, especially for the latter due to the …

Persistent link: https://www.econbiz.de/10010860088

Instabilités des coopérations entre firmes multinationales et entreprises locales : configurations des alliances et issues stratégiques

Cheriet, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2011

Our paper aims to analyze the relationship between asymmetric alliance instability forms and motives on the one hand, and secondly to estimate the effects of the alliance configuration (external environment, relationships between parents and performance) on how to change the allocation of...

Persistent link: https://www.econbiz.de/10009399215

Profession « caviste » : les spécificités d’un canal spécialisé et alternatif à la grande distribution

Rauzier, C.; Cheriet, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2013

Our work aims to report wine cellars circuit specificities, in the highly concentrated wine distribution context in … stakeholders related to this activity (customers, wine cellars themselves, companies). Several results have been obtained both in … terms of activity and associated quality perception by buyers, or related to differences between the wine cellars circuit …

Persistent link: https://www.econbiz.de/10010672311

Comment mesurer la performance des alliances stratégiques internationales ? Application aux industries agroalimentaires en Afrique de l’Ouest

Camara, A.; Cheriet, F.; Fort, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2013

The purpose of this exploratory study is threefold. It is first to conduct a critical literature review on international strategic alliances’ issues. Then, drawing on combined frameworks of Blanchot (2006), Reus and Ritchie (2004), and Cheriet (2009), we aim to propose an integrated model of...

Persistent link: https://www.econbiz.de/10010712470

Concepts et méthodes de l'analyse de filières agroalimentaires : application par la chaîne globale de valeur au cas des blés en Algérie

Bencharif, A.; Rastoin, J.L. - Unité Mixte de Recherche Marchés, Organisations, … - 2007

After a survey of the main agribusiness global value chain analysis methods, the authors propose a larger pattern from the global value chain concept developed by Gereffi. They focus on the necessity of a quantified economic characterization and a diachronic study of the global value chain. This...

Persistent link: https://www.econbiz.de/10004992648

Le commerce agroalimentaire via internet, encore une utopie ?

Salançon, A. - Unité Mixte de Recherche Marchés, Organisations, … - 2006

in Languedoc wine and vine sector. ...French Abstract : Le développement contrasté du commerce électronique (B to C …

Persistent link: https://www.econbiz.de/10004992653

Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive

Dekhili, S.; D'Hauteville, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2006

The literature in marketing indicates that the country (or region) of origin may be an attribute of a product. However practically its use as a competitive advantage is less than efficient, due to insufficient definition of the images associated to these regions. This paper explores some the...

Persistent link: https://www.econbiz.de/10004992668