After the two studies of 1998 and 2003, the latest “EAA-LR” research, undertaken in 2010 and based on the results of 2009, is permeated by a context of recession, both economic and agricultural, and even more apparent than during the 2003 study, having particularly affected the wine growing...

This paper examines how SME managers in the agro-food sector include sustainable development into their marketing strategy. We focus on the link between sustainable development and performance, the impact of environmental factors on their practices and the limits that they perceive when trying...

This study aims at analyzing the role of wastage as a possible consequence of promotional offers and as a cause of skepticism towards these offers. After having presented a literature review of the effect of promotions on purchase, consumption, and non-consumption of food products by the...

Our work aims to report wine cellars circuit specificities, in the highly concentrated wine distribution context in France. To do this, we conducted three separate investigations to identify the various issues and different perceptions of stakeholders related to this activity (customers, wine...

It was the title chosen in January 2004 for the 12 pages of the "Agreste" restitution of the primary results obtained through this second investigation, to the partners and interviewed firms, which was intended to question the evolutions of the regional agro-food sphere over 5 years (1998-2003)....

The experiential marketing is born in 1982, with M.B. Holbrook and E. Hirschmann works. They demonstrated that in products and services choices, the playful and hedonic parts of the consumption experience are more important than the useful part. Then Holbrook developed this topic about the...

This study aims to approach consumers’ behaviours towards the paradoxes of sustainable food. A qualitative research was carried out with non engaged individuals in France and Italy and, in a second step, with consumers who have already engaged in the local purchase network. Results show...

This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face to-face interviews and three hundreds questionnaires highlight a number of daily practices combining sustainability-oriented and individualistic motivations. Three spheres of...

A lot of sustainable food labels are now available. They may be complementary or add to the increasing competition of product information in consumers' minds. This paper investigates (1) two focus groups consumers' perceptions about sustainable labels versus other labels, such as origin or...

One frequent objective of market research, and particularly in cross cultural contexts, consists in comparing those attributes that determine the choice of different sub groups of consumers. Practitioners may resort to different types of importance scales, or use ranking methods, or even pair...