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In recent years a new debate is emerging about market-based approaches to serve lowincome communities, opportunities in such markets and the role of multinational corporations. This paper aims at providing an overview of low-income markets thereby analyzing challenges that multinational...
Persistent link: https://www.econbiz.de/10005150796
This paper explores whether the internationalization trajectories - patterns over time in the level, pace, variability and temporal concentration of international expansion - of large firms from China and India are fundamentally different from those of developed country firms. A longitudinal...
Persistent link: https://www.econbiz.de/10005150853