Increasing competition in all kinds of markets makes it necessary for companies to fightfor the customers’ favour. The product or service itself becomes less decisive in thepurchase decision; it is rather the emotional aspects and associations the customerhas with the product that determines...

Due to the increasing use of e-business technologies, thecorresponding Net Economy has evolved into an established trade level. It ischaracterized by numerous entrepreneurial ventures equipped with innovativeonline business models. Technological advance and changes in customerbehaviour implicate...

Der Stellenwert von Risikokapital (Venture Capital) zur Finanzierung des Wachstums junger Unternehmen hat in den letzten Jahren enorm zugenommen. Triebfeder dieser Entwicklung waren die zahlreichen Unternehmensgründungen auf Basis elektronischer Geschäftskonzepte im Internet (E-Business)...

On the WorldWideWeb (WWW), an increasing number of new trading forms for brokerage of business transactions are emerging. Almost inevitably, central contact points on the WWW are being formed, so-called virtual marketplaces....

The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....

Als Treffpunkt des virtuellen Handelns bilden sich zunehmend einzelne themenorientierte elektronische Marktplätze (EM) im Internet heraus, welche zwischen Angebot und Nachfrage vermitteln. Diese elektronischen Marktplätze werden von übergeordneten Marktplatzbetreibern geleitet, die nicht in...

Electronic commerce is on the way! Thegrowth of worldwide data networks isopening an enormous potential for commercialtransactions in virtual marketplaces.Now that the Internet and otheron-line services have grown so rapidly,business activities aided by electroniccommunications and information...

The aim of the following discussion is to present the division of markets into marketplace and marketspace and evaluate the significance of virtual value chains in opening up further possibilities in the marketplace and marketspace...