Berkovich, Marina; Schröder-Esch, Sebastian; … - Universität <Kassel> / Fachgebiet Wirtschaftsinformatik - 2010
More and more companies realign their competencies to offer integrated bundlesof products and services with the goal to solve customer problems (Leimeister etal. 2009). The customers are not interested in products or services per se, but theywant their problems to be solved (Böhmann und Krcmar...